First and foremost, I’m a father and a husband. I’m also a UGC creator, photographer, and content producer with a background that’s a little different from the typical creator path.

Before building my career in content, I spent years working in construction. I worked my way through different roles, starting at the bottom and eventually moving into upper management. That experience taught me the value of hard work, problem-solving, attention to detail, leadership, and seeing a project through from start to finish.

Photography eventually became a serious passion of mine. I fell in love with capturing architecture, skyscrapers, city life, and the details that most people overlook. Photography taught me to think about composition, lighting, perspective, and storytelling and those skills continued to shape the way I create content today.

During COVID, I found my way into creating video content. I started making gaming content for my personal social media, and what began as a hobby started to grow. I became fascinated with creating videos that people actually wanted to watch.

Eventually, I began experimenting with lifestyle and technology content. After spending a lot of time creating gaming content, I felt burned out and decided to take things in a different direction. That pivot eventually opened the door to product-focused content and UGC.

Today, I combine everything I’ve learned along the way. From construction and leadership to photography, video, and social media, to create content that feels authentic while still meeting the production standards brands expect.